In this presentation to The Wisconsin Publishers’ Production Club’s (WPPC) Catalog Innovations meeting in January, Netconcepts’ Director of E-Business, Hershel Reese explains how Web 2.0 has great implications for catalogers and publishers online.
RSS feeds are changing the way people are consuming their media. You need to stay on top of this channel in order to remain competitive online.
Web 2.0 is also changing the way people interact with web properties. The user generated content phenomena is helping site owners to actively engage an audience and build community online.
This presentation will also discuss how one online publisher, www.dmnews.com, is leveraging the Web 2.0 tool kit.
Social Media Sites are emerging as a channel to be reckoned with online. If you are not participating in these communities you are missing opportunities for increased brand recognition and traffic to your sites.
You Will Discover:
- Best practices for RSS usage
- The benefits of user generated content
- Why tagging matters for website owners
- How industry leaders are leveraging Web 2.0
- How social media can bump up your traffic and impressions
This presentation was originally held on Tuesday, January 30, 2007 at The Country Springs Hotel in Pewaukee, WI.
Interview with Hershel Reese and Web 2.0 [37:12m]:
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Filed under: Blogs Business Blogging Buzz Marketing online marketing Podcasts RSS Marketing Web Marketing
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It’s 2007 already. If you are like most merchants, you’ve followed the advice of your NSO firm and completed some basic site optimization projects. You routinely spot check your Google indexation, and your rankings on 100 or so “trophy” keywords to show your executive team. And a look at your web analytics shows your natural search channel sales growing. So what’s wrong with this picture?
Let the Long Tail of natural search and KPI metrics strengthen your website through best practice SEO.
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Filed under: Articles KPI online marketing SEO
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The WordPress plugin “Replace by Referrer”, written by Charlie Evans, Sr. Developer at Netconcepts, was designed for a client who had advanced tracking capabilities in place but no way to utilize them. When prospect phone calls came in they wanted to know which search engine referred them. Additionally, they wanted to offer a different phone number displayed for each search engine. The Replace by Referrer plugin was developed to automatically replace defined text on pages and posts within content depending on search engine referrer.
If Google refers a visitor to your site, a custom phone number (specific to Google traffic) or a custom link (to a specific Google referred landing page) will be displayed to that visitor. The same technology can be applied to MSN (rebranded as Live Search), Yahoo, and all other search engines as well without having multiple pages for each search engine.
It is completely free and has been released as “open source” under the GPL license. So enjoy!
Features include:
- Allows you to replace specific text strings in pages and posts with search engine specific referrer content.
- Session identification specific to search engine. Replace by Referrer remembers which search engine the visitor came from throughout your entire site.
- And best of all, it’s FREE!
Download the plugin!
Installation instructions
- Upload replace_by_referrer.php to your wp-content/plugins directory.
- Activate the plugin.
- Go to Plugin Editor
- Click the “Replace by Referrer” file in the right hand column
- Scroll down to “// comment about this replacement” (See example below)
// comment about this replacement
'{test1}' => array(
'google' => 'google1',
'msn' => 'msn1',
'yahoo' => 'yahoo1',
'default' => 'default1',
)
Replace google1, msn1, yahoo1, or default1 with any text string.
For Example:
// comment about this replacement
'{test1}' => array(
'google' => '1-888-207-1109',
'msn' => '<a href="http://www.netconcepts.com">netconcepts</a>',
'yahoo' => '<img src="http://www.example_image_URL.com" />',
'default' => 'This default text would appear in place of {test1} if the referrer is not Google, MSN, or Yahoo',
)
- When you have everything configured, insert {test1} within a post or page where ever you want the specified text seen above to appear.
Note: In the example seen above, if Google were the referrer, {test1} would appear as “1-888-207-1109″, if MSN were the referrer, {test1} would appear as netconcepts, etc.
To-do
- Configure all the referrers and replacements via the WordPress options menu in the Admin, as opposed to hardcoded in the plugin.
- Modify the code so that you can serve the text string based on referring keyword, as opposed to referring by search engine.
Feedback?
Got a bug to report? Or an enhancement to recommend? Or perhaps even some code to submit for inclusion in the next release? Great! Share your feedback by commenting to this post.
Filed under: online marketing Tools
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As a brand owner, it is important to recognize the role in which search marketing plays in the wider marketing mix and understand that it is more than sprinkling a handful of keywords on pages. Natural search marketing or search engine optimization is more than just keywords.
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Why are the vast majority of websites generic and static, when the web is an interactive medium? A website isn’t just a collection of pages; it’s something you do, not view. It’s time website managers dusted off their log files, databases and other untapped goldmines of demographics, psychographics and clicko-graphics (how your visitors traverse your website), and tailored their sites to each visitor’s needs.
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Filed under: Articles Online Customer Service
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American Marketing Association - Madison Chapter — Madison, WI
Through the Internet, your competition is just a click away from the customer. As a business executive, you need to assess whether it’s easier for customers to do business with you - or your competitors - online. The problem is, you may be too close to your site to most objectively analyze it.
You need practical recommendations that can help decrease abandonment rates while boosting traffic, leads, and online sales. By conducting an independent website evaluation, you can gain a fresh perspective and key insights for a competitive online advantage.
Brian will share his insights into what makes a website work. He’ll
explore website strengths, weaknesses, and best practices; touching on categories like usability, security, visibility, content, legal exposures, e-commerce, public relations, and customer service.
Bring your questions and a notepad for a timely and information-rich session.
Filed under: Online Customer Service Seminars Web Development
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Business-to-Business e-Marketing — Madison, WI
eFood 2000 — San Francisco, CA
Providing your consumers with a “portal” to a plethora of online information about food and cooking is a great way to make your web site “sticky” and generate loyal repeat visitors to your site. Four key ingredients for a successful food portal include:
- Content( both home-grown and aggregated)
- Community
- Customization
- Commerce
In this presentation we will analyze from an insider’s perspective both the BirdsEye.com site and the Recipefinder.com site, comparing and contrasting their two differing approaches to creating a food portal, and reviewing their results.
Filed under: Ecommerce Online Customer Service Seminars
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Easy to Implement Strategies for Growing Your Loyal Market Through Online Communities — Chicago, IL
Discussion forums in the forms of Usenet “newsgroups”, email- based “lists” and Web site “virtual communities” can be a powerful tool for branding. However, seldom are companies really “in control” of these online forums. The tide can quickly turn against your company: one solitary message triggering a flood of negative comments from disgruntled users. One doesn’t have to be “on the Net” to suffer the effects of negative branding on online communities. In one of the most powerful demonstrations of the influence that Usenet wields over large corporations, the “Pentium bug” PR fiasco stemmed from a college math professor’s posting to several discussion groups that he discovered a calculation flaw in Intel’s Pentium chip.
Learn:
- proactive and reactive techniques for dealing with negative posts
- how innocent company postings can backfire
- participating vs. moderating
Special Luncheon Workshop
How does my web site stack up to my consumers’ expectations? Can he/she easily maneuver through the site? Delegates will enjoy a brainstorming and open discussion assessing the effectiveness of a select number of attendees’ sites over lunch.
Filed under: Online Customer Service Seminars
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Implementing Effective Customer E-Mail Management Solutions — Chicago, IL
If your customers are having problems with your products or services, and if an e-mail to your support desk and/or a visit to your web site don’t give them immediate solutions, they will frequently turn to discussion forums (in the forms of e-mail-based “lists,” Usenet “newsgroups,” and Web site “virtual communities”) for answers to vent their frustration.
Unfortunately for you, seldom are companies like yours ever “in control” of these online forums. The tide can quickly turn against your company; one solitary message triggering a flood of negative comments from disgruntled users. One doesn’t even have to be “on the Net” to suffer the effects of negative branding on online communities. In one of the most powerful demonstrations of the influence that Usenet wields over large corporations, the “Pentium bug” PR fiasco stemmed from a college
math professor’s posting to several discussion groups that he discovered a calculation flaw in Intel’s Pentium chip.
Learn:
- Proactive and reactive techniques for dealing with negative
posts
- How innocent company postings can backfire
- Participating vs. moderating
Post-Conference Workshop, September 17, 1999:
“Killer” Customer Service Over The Internet
This is the workshop you’ve been waiting for - a LIVE Internet connection so you can see what the buzz is all about, while an expert is Internet-based customer service explains what it all means! Customer service departments looking to “get on the Net” need to prepare for the opportunities, pitfalls, and competitive market niches that are being created in Cyberspace.
This in-depth, half-day workshop specifically designed for non-technical customer service and marketing professionals prepares you to more fully participate in the marketplace. Basic concepts, terms, practices, and directions will be clearly defined and demonstrated. A number of successful online customer service centers will be closely examined, as we analyze in detail the characteristics of their success. We’ll illustrate exactly how these companies are creating satisfied customers and reducing operational costs. And most importantly, you’ll learn in this interactive workshop how to apply those techniques to your own online customer service venture.
Demonstrations and discussions will include:
- Auto-response email
- Following up with personal email
- Answering their questions before they ask them!
- Frequently Asked Questions with answers
- Getting customers to help each other: online discussion groups
- Getting your data out there: online libraries of technical
specifications, ties with corporate system, (e.g. FedEx)
- Putting it at their fingertips: using search engines and hierarchical indices
- Personalized web pages and automated personal notification
services by e-mail
Get a jump on your competition and get the solid foundation you need to succeed in this exciting new customer service venue by joining us for this one-of-a-kind workshop!
Filed under: Online Customer Service Seminars
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